ESBS Webinars

WebinarFrom TikTok to the Champions League: How Sports Content Reaches Millions

Pedro Arnau

Chief Content Officer at Condor Media

How content is created, adapted, and distributed across platforms to reach massive audiences in sports.

Fecha:
19/05/2026 — 17:00h
Register + Info

19/05/2026 — 17:00h

From TikTok to the Champions League: How Sports Content Reaches Millions

Info:

This webinar explores the reality of working in sports content, showing why it’s not just filming or posting, but a mix of strategy, speed, and platform understanding.

You’ll learn why you’re not competing against other clubs, but against everything on a fan’s feed, and what that means in practice.

We break down how content that reaches millions actually works, from idea (story and emotion) to format (how it’s built) and finally platform logic (how it’s adapted and distributed).

Through real examples, you’ll see how top sports content is created to perform in today’s digital ecosystem.

Register

Topics:

  • 01
    Sports content is not just filming or posting
  • 02
    Strategy, speed, and platform understanding
  • 03
    You compete with everything on the feed, not just clubs
  • 04
    From idea to format to platform logic

Speaker:

Pedro Arnau

Paula Leiton

Pedro Arnau is Chief Content Officer at Condor Media. He is a sports media professional with more than 15 years of experience producing editorial sports content across broadcast and digital platforms, delivering high-impact content strategies for global brands like Real Madrid, Al Nassr, and ESPN. Expert in digital storytelling, media production, audience development, and content-led partnerships. Currently combining industry leadership with academic teaching in top sports business programs in Spain.

This webinar serves as a practical window into the specialized training offered through our Global Sports Business Master and the European Bachelor in Sports Marketing & Event Management. Our programs are designed to move beyond theory by focusing on a "learning by doing" methodology, equipping students with the 360º perspective needed to navigate the digital innovation and marketing strategies discussed by experts like Pedro Arnau. Whether you are a Bachelor student building your foundation in digital communication or a Master’s candidate specializing in the Digital Transformation of Sports Entities, you will learn to master the strategy and platform logic required to engage global audiences and compete in today's fast-paced digital ecosystem.

Register