ESBS Webinars

WebinarThe unbundled value: Rewritting the Commercial Playbook for Women's Football

Kabir Nagpal & Arianna Criscione

Women's football Female leadership in sports Diversity in sports Women's sports Multi-club ownership

Date:
11/6/2026 — 17:00h
Register + Info

11/6/2026 — 17:00h

Women's football Female leadership in sports Diversity in sports Women's sports Multi-club ownership

Info:

The rapid growth of women’s football has proven the sport’s cultural relevance, but its commercial architecture is still being built. In this session, Arianna Criscione, Head of Women’s MCO at Krause Group, sits down with long-time colleague Kabir Nagpal to unpack the modern financial playbook of the women’s game. Rejecting the outdated narrative that women’s football should be treated as a corporate social responsibility (CSR) or "charity" project, Arianna and Kabir will explore the business mechanics of unbundling sponsorship rights, building cross-border club efficiencies, and tapping into a hyper-monetizable fan demographic that behaves entirely differently from traditional men’s legacy fanbases. Leveraging their trusted professional relationship, they will engage in an unscripted, direct dialogue detailing how multi-club structures can scale the women's ecosystem sustainably, providing ESBS students with a masterclass in modern sports monetization and asset management

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Topics:

  • 01
    The Unbundled Asset: Why separating women’s team commercial rights from men’s heritage rights is the only way to establish true market valuation and prevent "invisible" subsidization.
  • 02
    The MCO Multiplier Effect: Utilizing multi-club ownership networks to scale operations, share data, optimize player pathways, and cross-pollinate commercial sponsorships in the women's game.
  • 03
    The Fan Monetization Gap: Analyzing consumer insights that show women’s sports fans are more digitally agile, brand-loyal, and family-centric—and how brands can capture this unique ROI.
  • 04
    Venture Capital vs. Legacy Budgets: Shifting the executive mindset from viewing women's teams as cost centers to treating them as high-growth startup investments requiring early-stage venture capital.

Speakers:

Arianna Criscione

Head of Women’s MCO (Multiple Club Organization) with Krause Group

Arianna Criscione

Arianna Criscione is a former professional goalkeeper turned sports executive and entrepreneur, dedicated to advancing gender equity in soccer. She was the first woman to graduate from the FIFA Diploma in Club Management, underscoring her expertise in the business of sport. A dual citizen of the U.S. and Italy, Criscione enjoyed a distinguished playing career across five European countries, winning three Serie A titles with Torres and earning caps with the Italian national team. She later joined Paris Saint-Germain in a dual player–sponsorship manager role, helping secure the club’s first women’s league championship before retiring in 2021. Her entrepreneurial drive led her to found Valeur Sport; a company focused on salary transparency and closing the gender pay gap in the business of sport. Today, she brings that same commitment to equity to her leadership work at Krause Group, guiding women’s football initiatives with a focus on growth, visibility, financial sustainability, and global recognition. Criscione’s leadership is defined by her belief that success in women’s football must be both commercially strong and socially impactful—creating opportunities, ensuring fairness, and shaping a more equitable future for the game worldwide.

Currently she is the Head of Women MCO at Krause Group and Co-Founder of Valeur Sport.

Kabir Nagpal

Sports & Entertainment Professor

Kabir Nagpal

Kabir Nagpal is an experienced international sports events and media professional with a deep rooted expertise in sports governance and the football business landscape. Kabir has spent years covering the commercial evolution of global sports. Having co-founded and managed an independent football club alongside his extensive editorial background, he specializes in bridging the gap between stoytelling and executive sports strategy. Known for his engaging teaching style as a Professor, Kabir leverages a rich network of industry insiders to host sharp, analytical and human-centric conversations about the future of sport.

This webinar serves as a practical window into the specialized training offered through our Global Sports Business Master and the European Bachelor in Sports Marketing & Event Management. Our programs are designed to move beyond theory by focusing on a "learning by doing" methodology, equipping students with the 360º perspective needed to navigate the digital innovation and marketing strategies discussed by experts like Pedro Arnau. Whether you are a Bachelor student building your foundation in digital communication or a Master’s candidate specializing in the Digital Transformation of Sports Entities, you will learn to master the strategy and platform logic required to engage global audiences and compete in today's fast-paced digital ecosystem.

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