Duration
18 months
Price
€12.990 per year
Format
Onsite
Madrid
Language
English
Top 10Europe
Best Masters in Sport Management 2022.
82% international students
8 out of 10 students come from abroad.
+1500intership agreements
Companies recruiting for internship opportunities abroad.
For two years you will have the opportunity to immerse yourself in an unforgettable learning experience, discovering and learning about the management of sports organisations, events, and facilities, from a global and purely technological perspective.
A master’s programme entirely in English, with which you will visit cities on three continents (America, Asia, and Europe) and delve into the industry’s digital world and technological developments through GSIC, powered by Microsoft.
This program has CUALFICAM certification from the Madridmasd Foundation for Knowledge for the certification of the Quality of Professional Master Programs.
8 years of experience
Master CUALIFICAM
A digital programme
Developed by GSIC powered by Microsoft
100% in English
Global Sport Business Master
A 2-year master's programme with 2 titles. Academic visits to Chicago, Seoul, and Munich. Entirely in English.
Programme aimed at:
Graduates and holders of degrees in:
- Sciences of physical activity and sport
- Business administration and management or business management and creation
- Marketing and communication
- Any other university graduate who whishes to develop a professional career in the field of sports management
To access the program, the student must meet one of the following conditions:
- To accredit or hold a Bachelor’s degree or equivalent qualification from a Spanish university or equivalent foreign studies that grant access to postgraduate studies.
Those students whose profile is suitable for the program will receive an admission letter that will allow them to begin the process of reserving a place and enrolling in the next call for applications in which places are available.
You'll be able to work in:
Your own company
Marketing
Sponsorship
Sports events management
Sports facility management
Sports club management
Business Development
Internationalisation
Faculty
Antonio Cañas Rojas
Greenize ProjectsProfessional focused on sustainable circular economy. Founder and Director of Greenize Projects, he aims to collaborate with industries to foster dialogue around sustainability.
Rocío Ruiz-Berdejo
Real Betis BalompiéSports Marketing professional at Real Betis, specializing in sponsorship activation and sustainability projects (Forever Green). International experience in Business & Management.
Daniela Negreda
Daniela Negreda ConsultantInternational experience in business planning, brand creation, and new business development. Passionate about sharing her experience with new generations and transforming knowledge into action through strategic planning.
Francisco Guijarro
Gerion AsesoresCo-founder and partner at Gerion Asesores, a consultancy focused on assisting small businesses and freelancers with their tax, labor, accounting, and legal obligations. Finance professor at ESBS.
Pedro Díaz Ridao
International SpeakerConference speaker, writer and professor specialized in leadership and management with a solid trajectory helping organizations maximize their talent and reach or maintain a high performance culture.
Simon Rose
Groundswell Startups | Club 9 SportsMore than 15 years of professional experience offering strategic and operational solutions to clients from multinational organizations within the Fortune 500 as well as high profile sports organizations. Specialized in startups.
Karla Imbert
ROXY Global video managerGlobal Video Manager & Music Curator for Roxy. Creative Strategist with international experience.
Ignacio J. Saez
HR GolfPartner at HR Golf. Senior Executive with +12 years of international experience in Europe, Asia, and Latam. Expert in business administration, finance, opperations, and business development.
Ángel Guardiola
Royal Spanish Federation of Ice SportsSenior Marketing & Sports Management professional with 20+ years in global brands, events & venues (Olympics, World Championships). Expert in sponsorships, comms & teaching.
Study Programme
- MODULE FIRST YEAR: SPORTS EVENTS (5 ECTS)
Conception and logistics. Human Resources & Budgeting. Security and Accreditation. Public Relations. - MODULE SECOND YEAR: SPORTS PRODUCTS (6 ECTS)
Product Design & Branding. Consumer Market Research. - MODULE FIRST YEAR: STRATEGIC FINANCE, ACCOUNTING & ENTREPRENEURSHIP (7 ECTS)
Financial Management. Entrepreneurship. Strategic Business Planning. - MODULE FIRST YEAR: FOCUS EUROPE (6 ECTS)
European Governance. Sport Integrity. Olympic Studies - MODULE FIRST YEAR: STUDY TRIP IN GERMANY (6 ECTS)
ISPO Conference - MODULE FIRST YEAR: PERSONAL DEVELOPMENT (2 ECTS)
Personal Development & Career Enhancement. - MODULE FIRST YEAR: DIGITAL TRANSFORMATION (GSIC POWERED BY MICROSOFT) (6 ECTS)
Technology in Sports & Social Media Analytics. New Business. - MODULE FIRST YEAR: SUPPLY CHAIN MANAGEMENT (4 ECTS)
Retail, Distribution & International Trade. Supply Chain. - MODULE FIRST YEAR: DIGITAL MARKETING AND FAN ENGAGEMENT (GSIC POWERED BY MICROSOFT) (4 ECTS)
Introduction to Digital Transformation. Digital Marketing. - MODULE FIRST YEAR: PROFESSIONAL EXPERIENCE (1 ECTS)
Professional Experience Volunteering. - MODULE FIRST YEAR: FOCUS ASIA (6 ECTS)
Doing Business in Asia. Sustainability. Asian Customs. - MODULE FIRST YEAR: STUDY TRIP TO KOREA (7 ECTS)
Study trip to Seoul, South Korea - MODULE FIRST YEAR: SALES (2 ECTS)
Sales Strategies - MODULE SECOND YEAR: REGULATION (1 ECTS)
Sports Agent and Contract Law - MODULE SECOND YEAR: GLOBAL LEADERSHIP (3 ECTS)
Global People Management. Intercultural Leadership. International Risk & Crisis Management. - MODULE SECOND YEAR: INTERNATIONAL CAREER (2 ECTS)
International Career Environment - MODULE SECOND YEAR: FOCUS USA (3 ECTS)
Doing Business in America. Emerging Sports. Sport Franchises. - MODULE SECOND YEAR: STUDY TRIP TO USA (5 ECTS)
Study trip to the USA. (City TBD) - MODULE SECOND YEAR: FINAL PROJECT
Final Project - MODULE SECOND YEAR: PROFESSIONAL EXPERIENCE (10 ECTS)
Internship - MODULE SECOND YEAR: BIG DATA AND BUSINESS ANALYTICS (GSIC POWERED BY MICROSOFT) (10 ECTS)
Big Data & Business Analytics - MODULE SECOND YEAR: IA & CRM (GSIC POWERED BY MICROSOFT) (5.5 ECTS)
IA & CRM - MODULE SECOND YEAR: POWER BI (GSIC POWERED BY MICROSOFT) (3 ECTS)
Power BI - MODULE SECOND YEAR: ANALYTICS (GSIC POWERED BY MICROSOFT) (4 ECTS)
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Global Sport Business Master
A 2-year master's programme with 2 titles. Academic visits to Chicago, Seoul, and Munich. Entirely in English.
Why choose this programme?
- Goals
- Methodology
- Programmes
- Certifications
- Calendar and fees
- Profile
- Profile:
- Specialization programs
Our main goal is to introduce you to the sports industry. We will be your connecting bridge to this exciting industry.
- You will learn hands-on sport business management: alongside classroom sessions and practice through case methods, with the support and expertise of professional lecturers from the industry.
- You will gain an in-depth understanding of the industry in different cultures and on a global level: through academic visits to the USA, Germany, and South Korea.
- You will study innovation, technology, and digital transformation in sports organisations, through the best centre for innovation in sport in the world: GSIC powered by Microsoft.
- You will get to know the sports industry from the inside: through the international professional experience that, for more than 4 months, you will carry out outside Spain.
- You will have the necessary knowledge to detect business opportunities that will make you employable through entrepreneurship or intra-entrepreneurship in the sector.
- You will develop a rich network of contacts for your professional life, through teachers, industry professionals, peers, and professional experience.
- You will learn from industry professionals, through classroom sessions and case studies.
- You will undertake academic trips internationally and in Spain with the aim of learning about different cases of sports organisation management.
- You are at the centre of the education you receive. Through our learning methodology you will learn and apply important management skills such as time management, leadership, and teamwork.
- Real case studies of industry professionals, which will allow you to learn in the most practical way how to deal with the different challenges of today’s sports industry.
- An 80% class attendance rate will be required to obtain the master’s degree.
Innovation training. We are the only master’s programme in sports management that prepares you for the current innovation and digitalisation environment that the sports industry is experiencing.
Big data and data analytics training. Large sports organisations have specific departments for data analytics, fan engagement, and business intelligence. You will be trained to have the necessary skills to manage or lead these areas in sports organisations.
Language training: You will have the opportunity to improve your English or Spanish through our language courses, tailored to your level and specializing in sports and management.*
*Not included in the program.
Professional Master in Global Sport Business Master.
CUALIFICAM Certification from the Foundation for Knowledge Madrimasd for the Quality of Professional Master’s Programmes certification.
Its equivalent in the field of official university Degrees and Masters is the Accreditation Procedure for qualifications and is carried out under the same quality standards of the European Higher Education Area.
Junior Master in Digital Transformation of Sports Entities. (ESBS & GSIC).
Private Spanish degree, issued by ESBS and GSIC Powered by Microsoft, not qualifying for access to PhD programmes.
- Duration: 18 months. (2 academic years).
- Credits: 120 ECTS.
- Precio: 12.990€ el año.
- Language: English.
- Location: Madrid Campus.
- Format: Onsite.
- Pre-enrollment: Until full capacity.
- Next intake: October 2026
- Classes: 3-4 days a week (Monday to Friday)
- Includes: GSIC, academic trips in the 1st year to ISPO Amsterdam (1 week) and Korea (3 weeks) and in the 2nd year to Chicago (4 weeks)*Include accommodation, activities, sessions, conferences, visits, entrance fees and academic content in USA, Munich and Seoul.
- Not included: return tickets to and from the cities mentioned above, meals, and insurance, and any costs for visa applications, which will depend on your nationality.
Graduates and holders of degrees in:
- Sciences of physical activity and sport
- Business administration and management or business management and creation
- Marketing and communication
- Any other university graduate who whishes to develop a professional career in the field of sports management
To access the program, the student must meet one of the following conditions:
- To accredit or hold a Bachelor’s degree or equivalent qualification from a Spanish university or equivalent foreign studies that grant access to postgraduate studies.
Those students whose profile is suitable for the program will receive an admission letter that will allow them to begin the process of reserving a place and enrolling in the next call for applications in which places are available.
Students who have graduated from the MISM program have direct access to this program. After completing MISM, they will have direct access to the Global Sport Business Master. MISM credits will be transferred, allowing them to enter directly into year 2 of the program.
Title: Sports Manager
Main funciton: Multidisciplinary profile with the ability to integrate into organizations, clubs and federations in the sports industry with functions in the area of:
- Management of events, marketing and communication
- School coordination
- Business development
- Sports Management
All of this within an international context
Professional output:
- International clubs or federations
- Sports direction
- Sports events
- Athlete representation
- Sports-related service companies
- Sporting goods companies
- Sports marketing and sponsorships
- Sports organizations in general
- Any type of organization that has an area dedicated to sports, especially internationally.
Today, the sports market is increasingly competitive and, therefore, increasingly specialized. Ask our admissions team about the specialization programs we offer to Master’s students, such as:
- Advanced e-Sports Management Program (100% Online, English) 40h – 800€
- Athlete Representation Agency Program (Online 100%, English or Spanish, subject to availability) 40h – 800€
- Language course applied to sports management (On-site, Spanish) 80h – 960€
To include any of these programs in your academic experience, request more information from our admissions team.
Testimonials from our students
Studying this program has been an incredible experience that’s shaped both my personal and professional growth.
One of the highlights of the program has been the amazing academic trips to Munich, Seoul, and Chicago, giving me the opportunity to explore the global sports industry while creating unforgettable memories with my classmates.
Amelia Seeholm Global Sport Business Master
Our goal is to turn people's passion for sport into their career.
We’re waiting for you!
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