Our Faculty

Our teaching staff is conformed by professionals from within the sports industry.

Sport
Professionals

The faculty at ESBS consists of sports industry professionals with extensive experience and a hands-on approach to teaching. Their learning by doing methodology combines theory with real-life study cases, applied projects, and direct connections with the sports business ecosystem. Additionally, many of them are executives and experts in sports organizations and companies, allowing students to learn firsthand about industry’s trends and challenges.

Juan Peral

Juan Peral

FIFA

Senior Media Partnerships Services Manager at FIFA. Former Commercial Operations and Broadcast Coordinator at UEFA. Brings over a decade of experience in the sports industry, particularly with clubs, leagues, and federations.

Marta Soler

Marta Soler

Symanto

Human Resources Director at Symanto, a company that transforms textual data from digital resources into meaningful insights about audiences, competitors, company valuation, brand equity, mental health, and more.

Vicente Valero

Vicente Valero

ESBS European Sport Business School

Valencia Campus Director at European Sport Business School, where he's excelled professionally for the last decade. PReviously he worked at Centro de Formación Fundación Valencia CF as a graphic designer.

Marcos Pelegrín

Marcos Pelegrín

N3XT SPORTS

Commercial Services Director at N3XT SPORTS. Co-Founder and member of the Advisory Board of World Football Summit. Previously, he was part of the LALIGA team as Director of Strategic Projects.

Pedro Malabia

Pedro Malabia

Liga F

Sports executive with over 20 years of experience in strategy and business development for clubs, leagues, and sports organizations. Currently serves as Chief Strategy Officer at Liga F and was previously Head of Women’s Football at LALIGA.

Pablo Pernia

Pablo Pernia

Valencia Ricardo Tormo Circuit

Communications Director at Circuit Ricardo Tormo. Journalist with a strong background in motorsports and institutional communication. Specialist in digital communication and social media.

Maribel Vilaplana

Maribel Vilaplana

Levante UD

Consultant and trainer in high-impact communication. Journalist, speaker, and event host. Communication and Institutional Relations Advisor at Levante UD and official spokesperson for the club.

Marcos Lería

Marcos Lería

Club de Golf Escorpión

Over the past 15 years of his professional career in sports, Marcos has served as General Manager at Club de Golf Escorpión.

Luis Martínez

Luis Martínez

Valencia CF

Over the span of a decade, Luis has been a part of Valencia CF, currently as Academy Director. He has over 15 years of professional experience in the sports industry overall.

Antonio Bolaños

Antonio Bolaños

ESBS European Sport Business School

Former General Manager at Volvo Ocean Race. Consultant for projects that combine sports, strategy, events, finance, marketing, and sports tourism.

Juan Urios

Juan Urios

Fujitsu

Project Manager at Fujitsu Technology Solutions. More than a decade of professional experience leading eLearning projects.

Juan Miguel Gómez

Juan Miguel Gómez

Fundación Trinidad Alfonso

Director at Fundación Trinidad Alfonso. He has led projects such as the FER athlete scholarship program, the Trinidad Alfonso Valencia Marathon and Half Marathon, among others.

Javier Sánchez

Javier Sánchez

Valencia CF

Maintenance Manager at Valencia CF.

Jorge Garcia

Jorge Garcia

Valencia CF

After more than 15 years working for the club, Jorge currently serves as Chief Revenue Officer (CRO) and Director of Marketing & Commercial at Valencia C.F.

Juan de Dios Crespo

Juan de Dios Crespo

Ruiz-Huerta & Crespo Abogados

One of the best sports lawyers in Spain and Top 10 lawyer by Chambers and Partners Highlighted Lawyers Researching Rankings.

Cristian Schneider

Cristian Schneider

Valencia CF

Operations and infrastructure manager at Valencia CF with more than a decade worth of experience within the club.

Borja Eroles

Borja Eroles

Valencia CF

Operations Coordinator at VCF Academy. His trajectory at Valencia CF has spanned almost a decade where he previously held roles within the International Sports Development and Event Management areas of the group.

Juan Crespo Ruiz-Huerta

Juan Crespo Ruiz-Huerta

Ruiz-Huerta & Crespo Abogados

Sports Law consultant at Ruiz-Huerta & Crespo Abogados. Coordinator of sports law courses at European Sport Business School. Over a decade of experience in sports law.

Antonio Cifres

Antonio Cifres

ESBS European Sport Business School

Historian passionate about sports. Experienced in the preservation and promotion of the historical heritage of Valencia CF through the club's heritge department managed by the Valencia CF Foundation.

Andrea Díaz Sierra

Andrea Díaz Sierra

Club de Tenis Valencia

As Operations Director, Andrea is in charge of the projects and sports events that were held at Club de Tenis Valencia, where she's excelled professionally for almost a decade now.

David Cózar

David Cózar

Altafit

Supply Manager and Director of Altafit Uruguay, Altafit Arena, and Altafit Campanar. A finance professional passionate about team management and sports. Previously worked at Deloitte and OVB Allfinanz.

David Rosa

David Rosa

Las Naves

Innovation Director at Las Naves as part of the Valencia Innovation Lab project. He is also a Board Advisor at More Than Players Foundation and CEO of More Than Theory.

Franco Segarra

Franco Segarra

Valencia CF

Innovation Director

Alberto Talavera

Alberto Talavera

Asociación Española de Gerentes de Golf (AEGG)

Dedicated to the professionalization of the golf industry, constantly improving the training of directors and managers. Over two decades of experience in business management and strategy.

Agustin Amorós

Agustin Amorós

Ruiz-Huerta & Crespo Abogados

Experience in judicial and arbitration litigation in labor, disciplinary, and civil matters. Provides legal counsel to clubs, athletes, and agents.

Guillaume Henric-Coll

Guillaume Henric-Coll

Valencia CF

Licensing and Retail at Valencia CF.

Inma Ibañez

Inma Ibañez

Valencia CF

Financial Manager at Valencia CF.

Javier Bosch

Javier Bosch

NBN23

CEO and Funder of Celeirox Group. Entrepreneur with multiple years of experience in the corporate world that one day decided to change course and focus on sports and data.

Javier Cordón

Javier Cordón

Promoesport Levante

Managing Partner at Promoesport Levante with over 20 years of experience in the sports industry. Player agent licensed by the RFEF and match agent license by UEFA.

Carlos Romero

Carlos Romero

LALIGA

Data Analyst with a wide range of experience in the sports sector. As a professional he's worked for top industry companies like LALIGA, SkillCorner and Stats Perform.

Pablo Negre Bañuls

Pablo Negre Bañuls

Director of Services and Corporate Development / Board Member - Grupo Clasol

International management executive and entrepreneur with a global view on emerging technologies and businesses, used to work with high profile stakeholders on listed companies. Specialized in Corporate Finance and Strategy has leaded changes in multiple organizations and lectured students in Universities and Business Schools.

María Sauri

María Sauri

Faus International Flooring

CEO / Managing Director at FAUS International Flooring where she's worked for the past 10 years. Demonstrated ability to bring leadership and work in a teamwork-based culture.

Mauro Xesteira

Mauro Xesteira

Lecturer in Innovation & Entrepreneurship

Senior Officer in Innovative Entrepreneurship, at Valencia City Council through Las Naves Public Foundation, developing part of the 'València Innovation Capital' strategic frame.

Patricia Díaz-Tendero

Patricia Díaz-Tendero

Verisure

With more than 13 years of experience, Patricia served as consultor to companies and leaders from several industries. She's also been Sports Psychologist at the Spanish Sailing Federation (RFEV)

Pedro Díaz Ridao

Pedro Díaz Ridao

International Speaker

Conference speaker, writer and professor specialized in leadership and management with a solid trajectory helping organizations maximize their talent and reach or maintain a high performance culture.

Imelda Calvo

Imelda Calvo

Real Federación Española de Fútbol

Professional with extensive experience in the sports industry. He currently works in the Security Department of the Royal Spanish Football Federation (RFEF). Previously, he was part of Granada CF and UEFA Euro 2020, serving as a Venue Access Manager.

Alfredo Lorenzo

Alfredo Lorenzo

UEFA

Specialized in corporate security with experience in the sports industry. He's worked at high profile entities like LALIGA, the Spanish Football Federation (RFEF) and currently UEFA.

Simon Rose

Simon Rose

Groundswell Startups | Club 9 Sports

More than 15 years of professional experience offering strategic and operational solutions to clients from multinational organizations within the Fortune 500 as well as high profile sports organizations. Specialized in startups.

Antonio Cañas Rojas

Antonio Cañas Rojas

Greenize Projects

Professional focused on sustainable circular economy. Founder and Director of Greenize Projects, he aims to collaborate with industries to foster dialogue around sustainability.

Carlos Badenes

Carlos Badenes

Club Deportivo Castellón SAD

Sports Lawyer and Chief Compliance Officer. Previously sports lawyer at Ruiz-Huerta & Crespo. Ex director legal en academia de fútbol internacional.

Francisco Rufete

Francisco Rufete

Getting Goals

Former international professional football player and Spanish coach. After retirement, he was a manager at Valencia CF from 2013-2015 and from 2018 at RCD Espanyol.

Xavi Camps

Xavi Camps

InterstarDeporte

Management, Scouting Process, and Talent Development at the sports agency InterstarDeporte. He has worked with clubs such as UD Ibiza, Levante UD, and UE Cornellà.

Paula Toledo

Paula Toledo

Blinkfire

Supports various teams, leagues, and international federations in using Blinkfire's data to develop and report on their content strategies and sponsorship activations on social media.

Guillermo Frutos

Guillermo Frutos

Cheil Spain

Head of Social Media & Influencer Marketing at Cheil Spain. As the leader of a multidisciplinary team, Guillermo works with clients such as Samsung, Starbucks, Hankook, and WiZink.

Cristina González Manzano

Cristina González Manzano

Freelance

Talent Consultant. Entrepreneur passionate creating, and structuring new projects, enhancing her client's methodologies and processes. Specializes in human resources and talent management.

Ramiro Rangles

Ramiro Rangles

Kin Analytics

Partner and Head of Sports Analytics & AI at Kin Analytics, a sports company where he has excelled professionally for the past 8 years. His mission is to deliver impactful solutions grounded in data-driven insights.

José Javier Díaz García

José Javier Díaz García

Passcreator by Fobi

Data Analysis and Big Data Consultant. More than 20 years of professional experience as loyalty expert in programs, sponsorships and gamification.

Javier Alandes

Javier Alandes

Freelance

Writer, entrepreneurship mentor and speaker with experience in mentoring for startups, professionals and companies.

Daniela Negreda

Daniela Negreda

Daniela Negreda Consultant

International experience in business planning, brand creation, and new business development. Passionate about sharing her experience with new generations and transforming knowledge into action through strategic planning.

Pedro Cebrián

Pedro Cebrián

Scuderia Ferrari

Content and Social Media Director for Scuderia Ferrari, where he has worked professionally for the past few years. Previous professional experience with other sports organizations in Spain and internationally.

Botond Pinter

Botond Pinter

Sportia Law

International Sports Lawyer who co-founded the International Football Arbitration Moot. His professional experience spans over a decade in multiple industries where before specializing in sports.

Verónica Carrascosa

Verónica Carrascosa

Entendery

Over 10 years of experience working with individual development programs, group workshops, and outdoor sessions to develop competencies and skills in an engaging, dynamic, and effective way for individuals and teams.

Gonzalo Alvarez Nölting

Gonzalo Alvarez Nölting

Método Consolida

Professional with over 20 years of experience in implementing Lean Six Sigma methodologies and continuous improvement in the consulting and industrial sectors. Senior Consultant at Método Consolida.

Jorge Martínez Bernal

Jorge Martínez Bernal

KATAPULT SPORTS

Head of Football Operations. Over 15 years of experience working across different countries, advising high-profile clients such as UEFA, Manchester United, Manchester City, FC Porto, and the Real Madrid Foundation.

José Manuel Espejo Moreno

José Manuel Espejo Moreno

Simply the First

Director at SIMPLY THE FIRST SL with a 20-year career in the industry.

Francisco Guijarro

Francisco Guijarro

Gerion Asesores

Co-founder and partner at Gerion Asesores, a consultancy focused on assisting small businesses and freelancers with their tax, labor, accounting, and legal obligations. Finance professor at ESBS.

Juan Luis Garrigós

Juan Luis Garrigós

Garrigós & Llopis Consultores Asociados

Director at GLR Partners - Garrigós & Llopis Consultores Asociados. Head of the Human Resources department.

Tomás Arroba

Tomás Arroba

Sevilla FC

Sponsorship Manager at Sevilla FC with experience at other football clubs such as Rayo Vallecano, Agrupación Deportiva Alcorcón SAD, and UCAM Murcia Club de Fútbol.

Ramiro Lahera

Ramiro Lahera

Ramla Sport, Madrid Triathlon Federation

Managing Director at Ramla Sport, President of the Madrid Triathlon Federation, and Founding Partner of Watts Media Spain.

Miguel Torró Nadal

Miguel Torró Nadal

Villarreal CF

Sports manager with experience in various roles and organizations within the sports industry. With 7 years of experience in the sector, he is currently a Project Manager for CRM & Digital Strategy at Villarreal Club de Fútbol.

Paolo Torchetti

Paolo Torchetti

Ex Seychelles Football Federation

Sports lawyer. He has represented various players, clubs, agents, federations, and executives in the sports world. International Sports Law professor at ESBS.

Óscar del Ama

Óscar del Ama

Servantrip

CEO of Servantrip AI. Over 20 years of experience developing and implementing digital projects, managing telecommunications, engineering, and technology as an international consultant.

Carmen Ruano

Carmen Ruano

European Sport Business School

Director of the Madrid Campus at European Sport Business School with over 5 years of experience in educational management. Academic Director at ACE Spain.

Laura Meseguer

Laura Meseguer

Eurosport

Freelance journalist specializing in cycling with Eurosport Spain and Eurosport International. Author of the book “Metiendo Codos” about Spain's golden generation in cycling.

Daniel Gómez

Daniel Gómez

Picnic

With over a decade dedicated to building strong and effective brands, he is currently the Project Director at Picnic and a professional specialized in sports marketing consulting.

Paola Davila

Paola Davila

Condor Media

Marketing & Partnerships Manager at Condor Media. Creative strategist and digital marketing expert with over 6 years of experience in paid media, content marketing, e-commerce, and product management. Certified by institutions such as The Walt Disney Company, Elle Magazine, ICE NYC, and Collective Academy.

Pedro Arnau

Pedro Arnau

Condor Media

Head of Content at Condor Media. More than 10 years of professional experience in the sports entertainment industry. Content creation, journalism, writing, research, production, and lecturer specialized in the sports industry.

Karla Imbert

Karla Imbert

ROXY Global video manager

Global Video Manager & Music Curator for Roxy. Creative Strategist with international experience.

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