eSports Management

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Duration

40 hrs (3 months)

Precio

1500€*

Format

Onsite
Online
Hybrid

Language

Spanish
English

Train at ESBS, one of Spain’s top sports management schools, and become a leading professional in the sports industry.

With our professional eSports program, you will learn to manage teams in the rapidly growing eSports industry. This sector, currently valued at around $2 billion, is projected to grow between 20% and 30% over the next 10 years, creating new business opportunities for professionals passionate about sports and/or video games.

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eSports, a rapidly growing industry

In 2023, around 2.76 billon hours were spent on eSports-related content, 75% more than in 2020. The growth of this sector brings new professional opportunites.

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A highly diverse sector

eSports are not only growing globally but also represent a diverse sector, with 50% of users being women. This also creates more opportunities for females professionals making it a broad and inclusive industry.

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Intersection with traditional football

More and more clubs are integrating an eSports division into their business plans. In Spain, clubs such as FC Barcelona, Real Madrid, Valencia CF, Real Betis, among many others, already have a dedicated eSports division.

Programme aimed at:

  • Traditional Sports Professionals that seek to adapt to new digital trends and expand into eSports in their business.
  • Traditional Sports Agents that seek to adapt to new digital trends and expand into eSports in their agency.
  • Final year students of careers such as Business Administration, Marketing, Communication, Computer Science and Finance that seek to acquire specialized knowledge that allows them to access job opportunities in a grown sector.
  • Entrepreneurs and intrapreneurs that want to succeed in a thrilling and fast-growing sector.
  • Passionate Gamers who want to transform their hobby into a professional career.
  • Investors interested in investing or developing business within the eSports ecosystem, such as startups, team organizations, streaming platforms, or related services.
  • Clubs that do not have an eSports division.
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Faculty

Study Programme

  • Introduction to eSports
    Provide a foundational understanding of eSports, its ecosystem, and its economic impact.
  • Business & Marketing in eSports
    Explore the business models, sponsorships, and marketing strategies shaping eSports.
  • Event Management & Production
    Teach students how to plan, organize, and execute eSports events.
  • eSports Law, Contracts, & Intellectual Property
    Understand legal frameworks governing eSports, player contracts, and IP rights.


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Why choose this programme?

  • What makes this program different?
  • Complimentary Masterclasses
  • Price & Calendar
  • Comprehensive Curriculum: Encompassing business, marketing, law, event management, player health, and eSports governance.
  • Industry-Relevant Case Studies: Students will examine actual sponsorship agreements, legal challenges, and tournament productions.
  • Hands-On Learning: Features practical workshops focused on event management, business strategy, and contract negotiations.
  • Hybrid Learning: Combines pre-recorded materials, live lectures, and interactive workshops for added flexibility.
  • Masterclasses with Industry Experts: Offers in-depth sessions on technology, governance, and eSports analytics.
  • Capstone Project: Students put to the test their knowledge to create a business plan, marketing strategy or tournament proposal.

eSports Governance & Ethics

  • Regulatory bodies in eSports: Riot Games, Valve, ESL, FIFAe
  • Ethical issues: Match-fixing, doping, far play
  • International polices and eSports legislation

Technology & Innovation in eSports

  • Game design basics & eSports ecosystem
  • Streaming platforms, software, and production tools
  • Emerging tech: VR/AR, blockchain, AI in eSports

eSports Analytics & Performance Data

  • Player analytics tools & AI coaching (eg. Aim Lab, Mobalytcs, etc)
  • Viewership metrics & sponsorship RO tracking
  • Data-driven decision-making in esports organizations

Next intake: March 2026

General price: 1500€

Price for ESBS alumni and students: 800€

Our goal is to turn people's passion for sport into their career.

We’re waiting for you!

This form brings you one step closer to the next step in your career.


 

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