Introducing the Global Sport Business Master, for sports lovers who want to study and work in sports management and digital transformation in the world of sport.

Choosing your next academic adventure can be difficult, which is why we’re going to make it easy 😉

In the video at the end of this article, you will find an explanatory and visual video with our academic manager and director of the Madrid campus, Carmen Ruano.

In addition to the complete summary of our director, we would like to expand and answer some of the main questions about the Global Sport Business Master.

¡Keep reading!

—Why was this Master’s programme created? Why the dualities of business and innovation?

The Global Sport Business Master is our most complete master’s programme if your objective is to lead organisations, clubs, or sport entities at a global level. With the collaboration of Global Sport Innovation Center powered by Microsoft, one of the most important sports innovation centres. The programme has been designed so that students graduate with a specialised profile in the business of sport (marketing, events, sponsorship, finance, operations) and in digital transformation (big data, analytics, fan engagement, programming).

This duality is due to a real demand from the sports industry. The sector is in full economic growth and, moreover, in the process of digitalisation. The Sports Marketing Expert Committee of the Spanish Marketing Association names digital transformation as the main challenge for the sector and the key to keeping up with the new changes in the ecosystem. Therefore, profiles specialised in both sport and digitalisation are in high demand by companies.

Not so long ago, companies outsourced technology profiles that used to belong to other industries. Now, they need people who truly know and understand the world of sport in order to create and sustain the digitalisation of the industry.

One of the most important objectives at ESBS by AMOS is the employability of our students. We want you to work in the industry you are passionate about, and we want to give you the tools to do so, always responding to current industry demands to increase your success.

—Why a global master’s programme?

The Global Sport Business Master is a programme with a global focus for several reasons:

🌍 We focus on the globality of sport: the aim is to equip you with a total vision of management, sports business, and innovation. This means that you will have the tools to work in international organisations, events, and companies as your education prepares you to understand and manage sport management in different cultures, regions, and economies.

🏀 Learn first-hand about sports management in Europe, Asia, and North America: the master’s programme includes trips to three different continents to support your knowledge with practical case studies. The first trip is to Munich, Germany, to participate in the renowned ISPO trade fair, the largest trade fair for the sports industry. At the end of the first year, three weeks are spent in Seoul, South Korea, learning about this new world power. The second year begins in Chicago, USA, in collaboration with the Seagull Institute, where we participate in the Chicago Marathon.

👩‍💼 International lecturers: our repertoire of lecturers, 100% of whom are industry professionals, have their own roles within sports companies around the world. In this way, students gain valuable and exclusive education from a global and international point of view.

✈️ Mobility: you have the option of doing your studies per semester in any of our campuses, whether in Madrid, London or Paris. These are key capitals in the European sector that will provide you with many learning, networking and job opportunities.

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