Our students had the opportunity to attend and get an inside look at the Davis Cup Malaga, which was held from 21 to 26 November 2023, at the invitation of Tennium.
Read the experience of our student, Ana Escamilla, here below 👇
“Last Tuesday 21st November, ESBS gave us the opportunity to travel to Malaga to enjoy the quarter finals of the Davis Cup. Before the match, we had the opportunity to visit the back stage of all the facilities thanks to Tennium, the company in charge of organising the Davis Cup, which allowed us to make this “facilities tour”.
We were able to gain an insight into the organisational side and an understanding of the time and dedication required to organise such an event. We visited the hospitality area, the players’ recovery area, the press room, the training courts and the official court itself. In addition, we were able to see first-hand how the fan zone and the different activation strategies used to offer spectators a unique experience.
The final highlight was the quarter-final between Canada and Finland, which was truly spectacular. We are grateful to ESBS and Tennium for the opportunity to be able to live this incredible experience”.
Written by: Ana Escamilla, Master’s student in International Sports Management
