Duration
18 months
Price
€12.990 per year
Format
Onsite
Madrid
Language
English
Top 10Europe
Best Masters in Sport Management 2022.
82% international students
8 out of 10 students come from abroad.
+1500intership agreements
Companies recruiting for internship opportunities abroad.
For two years you will have the opportunity to immerse yourself in an unforgettable learning experience, discovering and learning about the management of sports organisations, events, and facilities, from a global and purely technological perspective.
A master’s programme entirely in English, with which you will visit cities on three continents (America, Asia, and Europe) and delve into the industry’s digital world and technological developments through GSIC, powered by Microsoft.
This program has CUALFICAM certification from the Madrid+d Foundation for Knowledge for the certification of the Quality of Professional Master Programs.
8 years of experience
Master CUALIFICAM
A digital programme
Developed by GSIC powered by Microsoft
100% in English
Global Sport Business Master
A 2-year master's programme with 2 titles. Academic visits to USA, Seoul, and Amsterdam. Entirely in English.
Programme aimed at:
Graduates holding a degree in
- Physical Activity and Sports Sciences
- Business Administration and Management
- Marketing and Communication
- Any other university degree, provided the candidate wishes to develop a professional career in the field of sports management
Admission requirements:
To access the programme,
applicants must meet one of the following conditions:
- Hold a Bachelor’s degree (or equivalent qualification) from a Spanish university, or an equivalent foreign qualification that grants access to postgraduate studies.
Applicants whose profile is considered suitable for the programme will receive an admission letter, allowing them to proceed with the reservation of a place and enrolment in the next available intake.
Note: Students who have graduated from the MISM program have direct access to this program. After completing MISM, they will have direct access to the Global Sport Business Master. MISM credits will be transferred, allowing them to enter directly into year 2 of the program.
You'll be able to work in:
Entrepreneurship
Marketing
Sponsorship
Sports events management
Sports facility management
Sports club management
Business Development
Internationalisation
Faculty
Antonio Cañas Rojas
Greenize ProjectsProfessional focused on sustainable circular economy. Founder and Director of Greenize Projects, he aims to collaborate with industries to foster dialogue around sustainability.
Rocío Ruiz-Berdejo
Real Betis BalompiéSports Marketing professional at Real Betis, specializing in sponsorship activation and sustainability projects (Forever Green). International experience in Business & Management.
Daniela Negreda
Daniela Negreda ConsultantInternational experience in business planning, brand creation, and new business development. Passionate about sharing her experience with new generations and transforming knowledge into action through strategic planning.
Francisco Guijarro
Gerion AsesoresCo-founder and partner at Gerion Asesores, a consultancy focused on assisting small businesses and freelancers with their tax, labor, accounting, and legal obligations. Finance professor at ESBS.
Pedro Díaz Ridao
International SpeakerConference speaker, writer and professor specialized in leadership and management with a solid trajectory helping organizations maximize their talent and reach or maintain a high performance culture.
Simon Rose
Groundswell Startups | Club 9 SportsMore than 15 years of professional experience offering strategic and operational solutions to clients from multinational organizations within the Fortune 500 as well as high profile sports organizations. Specialized in startups.
Karla Imbert
ROXY Global video managerGlobal Video Manager & Music Curator for Roxy. Creative Strategist with international experience.
Ignacio J. Saez
HR GolfPartner at HR Golf. Senior Executive with +12 years of international experience in Europe, Asia, and Latam. Expert in business administration, finance, opperations, and business development.
Ángel Guardiola
Royal Spanish Federation of Ice SportsSenior Marketing & Sports Management professional with 20+ years in global brands, events & venues (Olympics, World Championships). Expert in sponsorships, comms & teaching.
Study Programme
- MODULE FIRST YEAR: SPORTS EVENTS (5 ECTS)
Conception and logistics. Human Resources & Budgeting. Security and Accreditation. Public Relations. - MODULE SECOND YEAR: SPORTS PRODUCTS (6 ECTS)
Product Design & Branding. Consumer Market Research. - MODULE FIRST YEAR: STRATEGIC FINANCE, ACCOUNTING & ENTREPRENEURSHIP (7 ECTS)
Financial Management. Entrepreneurship. Strategic Business Planning. - MODULE FIRST YEAR: FOCUS EUROPE (6 ECTS)
European Governance. Sport Integrity. Olympic Studies - MODULE FIRST YEAR: STUDY TRIP IN THE NETHERLANDS (6 ECTS)
ISPO Conference Amsterdam - MODULE FIRST YEAR: PERSONAL DEVELOPMENT (2 ECTS)
Personal Development & Career Enhancement. - MODULE FIRST YEAR: DIGITAL TRANSFORMATION (GSIC POWERED BY MICROSOFT) (6 ECTS)
Technology in Sports & Social Media Analytics. New Business. - MODULE FIRST YEAR: SUPPLY CHAIN MANAGEMENT (4 ECTS)
Retail, Distribution & International Trade. Supply Chain. - MODULE FIRST YEAR: DIGITAL MARKETING AND FAN ENGAGEMENT (GSIC POWERED BY MICROSOFT) (4 ECTS)
Introduction to Digital Transformation. Digital Marketing. - MODULE FIRST YEAR: PROFESSIONAL EXPERIENCE (1 ECTS)
Professional Experience Volunteering. - MODULE FIRST YEAR: FOCUS ASIA (6 ECTS)
Doing Business in Asia. Sustainability. Asian Customs. - MODULE FIRST YEAR: STUDY TRIP TO KOREA (7 ECTS)
Study trip to Seoul, South Korea - MODULE FIRST YEAR: SALES (2 ECTS)
Sales Strategies - MODULE SECOND YEAR: REGULATION (1 ECTS)
Sports Agent and Contract Law - MODULE SECOND YEAR: GLOBAL LEADERSHIP (3 ECTS)
Global People Management. Intercultural Leadership. International Risk & Crisis Management. - MODULE SECOND YEAR: INTERNATIONAL CAREER (2 ECTS)
International Career Environment - MODULE SECOND YEAR: FOCUS USA (3 ECTS)
Doing Business in America. Emerging Sports. Sport Franchises. - MODULE SECOND YEAR: STUDY TRIP TO USA (5 ECTS)
Study trip to the USA. (City TBD) - MODULE SECOND YEAR: FINAL PROJECT
Final Project - MODULE SECOND YEAR: PROFESSIONAL EXPERIENCE (10 ECTS)
Internship - MODULE SECOND YEAR: BIG DATA AND BUSINESS ANALYTICS (GSIC POWERED BY MICROSOFT) (10 ECTS)
Big Data & Business Analytics - MODULE SECOND YEAR: IA & CRM (GSIC POWERED BY MICROSOFT) (5.5 ECTS)
IA & CRM - MODULE SECOND YEAR: POWER BI (GSIC POWERED BY MICROSOFT) (3 ECTS)
Power BI - MODULE SECOND YEAR: ANALYTICS (GSIC POWERED BY MICROSOFT) (4 ECTS)
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Global Sport Business Master
A 2-year master's programme with 2 titles. Academic visits to USA, Seoul, and Amsterdam. Entirely in English.
Why choose this programme?
- Goals
- Methodology
- Programmes
- Certifications
- Calendar and fees
- Profile
- Specialization programs
- Título
Our main goal is to immerse you in the global sports industry and become your gateway to this dynamic and fast-growing sector.
- You will gain hands-on experience in sport business management, combining classroom learning with real-world case studies, guided by industry professionals and expert lecturers.
- You will develop a deep understanding of the sports industry across different cultures and global markets through international academic trips to destinations such as the USA, Netherlands, and South Korea.
- You will explore innovation, technology, and digital transformation in sports organisations through collaboration with leading institutions such as the GSIC powered by Microsoft; one of the world’s top innovation hubs in sport.
- You will experience the sports industry from the inside through an international professional placement of more than 4 months outside Spain.
- You will learn to identify and develop business opportunities, enhancing your employability through entrepreneurship and intrapreneurship within the sector.
- You will build a strong international professional network, connecting with industry leaders, lecturers, peers, and professionals throughout your journey.
Learning experience
- You will learn directly from industry professionals through interactive classroom sessions and real-world case studies.
- You will take part in academic trips both in Spain and internationally, designed to provide first-hand insight into sports organisation management across different markets and contexts.
- You are at the centre of your learning experience. Through our hands-on methodology, you will develop and apply essential management skills such as leadership, teamwork, and time management in a real-world environment.
- You will work on real case studies led by industry professionals, giving you practical tools to understand and address the challenges of today’s sports industry.
Please note that a minimum attendance rate of 80% is required to successfully complete the programme and obtain the Master’s degree.
Innovation & Digital Transformation
- You will be trained in innovation and digital transformation, preparing you to understand and navigate the rapidly evolving digital environment of the sports industry.
Big Data & Sports Analytics
- Major sports organisations now rely on dedicated departments for data analytics, fan engagement, and business intelligence. You will develop the skills needed to understand, manage, and contribute to these key strategic areas within the sports industry.
Language Development
- You will have the opportunity to improve your English or Spanish through optional language courses tailored to your level, with a focus on sports and management terminology.*
*Not included in the programme tuition.
Professional Master in Global Sport Business Master
Certified by CUALIFICAM the quality framework endorsed by the Fundación para el Conocimiento Madrid+d. This certification meets the standards of the European Higher Education Area and carries the same academic weight as an official university master’s degree.
Master in Digital Transformation of Sports Entities. (ESBS & GSIC).
A specialist degree issued jointly by ESBS and the Global Sports Innovation Center (GSIC) powered by Microsoft — one of the most recognised names in sports technology worldwide. Graduate with a certification that signals real digital expertise to any sports organisation, anywhere.
This programme does not grant access to a PHD programme.
- Duration: 18 months. (2 academic years).
- Credits: 120 ECTS.
- Price: 12.990€ per year.
- Language: English.
- Location: Madrid Campus (On site)
- Next intake: October 2026. Limited availability.
- Classes: 3-4 days a week (Monday to Friday)
What’s included?
GSIC certification, academic trips to Amsterdam (1 week), Korea (3 weeks) and USA (4 weeks). The trips include accommodation, activities, sessions, conferences, visits, entrance fees and academic content in USA, Amsterdam and Seoul.
What’s not included: return tickets to and from the cities mentioned above, meals, and insurance, and any costs for visa applications, if applicable.
Who is this program for?
The GSBM programme is designed for graduates who are passionate about sport and ready to turn that passion into a professional career. Whether your background is in sport sciences, business, marketing, or any other field. If you’re driven to work in the global sports industry, this programme is built for you.
Admission requirements:
To apply, upload the following documents via this link:
- CV
- Motivation letter (why you want to work in the sports industry)
- Passport
- Bachelor’s degree certificate — or, if you haven’t graduated yet, your academic transcript or an official letter confirming your expected graduation date
That’s it. Once we receive and review your documents, we’ll invite you to a personal interview where we’ll get to know you better and see if the GSBM is the right fit for you.
Note: Students who have graduated from the MISM program have direct access to this program. After completing MISM, they will have direct access to the Global Sport Business Master. MISM credits will be transferred, allowing them to enter directly into year 2 of the program.
Today, the sports market is increasingly competitive and, therefore, increasingly specialized. Ask our admissions team about the specialization programs we offer to Master’s students, such as:
- Athlete Representation Agency Program (Online 100%, English or Spanish, subject to availability) 40h – 800€
- Language course applied to sports management (On-site, Spanish) 80h – 960€
To include any of these programs in your academic experience, request more information from our admissions team.
Testimonials from our students
Studying this program has been an incredible experience that’s shaped both my personal and professional growth.
One of the highlights of the program has been the amazing academic trips to Munich, Seoul, and Chicago, giving me the opportunity to explore the global sports industry while creating unforgettable memories with my classmates.
Amelia Seeholm Global Sport Business Master
Our goal is to turn people's passion for sport into their career.
We’re waiting for you!
Fill in this form to download the brochure.